Robinsons Fruit Shoot, the number one kids’ drink brand in the UK[1], is launching an unmissable on-pack promotion ahead of the festive season. The campaign, “Win Your Big Christmas Wish” will give one lucky shopper the chance to win £5,000 towards creating a child’s magical Christmas, contributing to precious family memories, alongside more than a hundred cash prizes every week.

Christmas is one of the biggest shopping moments of the year. In fact, 26% of shoppers spent more last Christmas than they did the year prior[2]. For many parents however, there’s huge pressure to deliver the season’s “must-have gifts”. Research shows that 52% of parents feel they have failed if they are unable to give their children the presents they want[3]. Against this backdrop, Fruit Shoot’s campaign aims to ease this pressure, giving parents the opportunity to bring their family’s wishes to life.

45% of Britons cite food and drink as one of their favourite parts of the season[4]. Yet,  kids’ ambient drinks account for a smaller share of sales at Christmas than during the rest of the year. Retailers therefore have opportunity to close this gap and unlock an estimated £1.1 million in additional sales[5]. The promotion offers a strong proposition to help drive incremental sales of Fruit Shoot, a family favourite during the festive season, while reinforcing the brand’s place at the heart of celebratory get-togethers.

Embracing the season of giving, the promotion will also give families the chance to win one of more than a hundred cash prizes every week, giving shoppers more opportunities to create memorable family moments across the festive season. All shoppers need to do is purchase a promotional pack of Fruit Shoot, text WISH plus the four digit code on the inside of their qualifying Fruit Shoot packs to 60163 to enter. (T&Cs apply*).

Clare Brosnan, Brand Marketing Director at Robinsons comments: “Christmas is built around shared family moments, but often kids drinks are forgotten about in celebration prep. This year’s campaign will change this, placing Fruit Shoot at the centre of celebrations. Running across multipacks, the range is perfect for at-home get-togethers, or as a cupboard staple to have ahead of festive days out, reinforcing Fruit Shoot’s role in family occasions.

“For retailers, the promotion will stand out on-shelf and help to increase awareness of the brand at a time when the kids’ drinks category holds significant untapped potential. With plenty of prizes to give away, there’s a big opportunity for retailers to help create excitement in-store and give shoppers even more reason to engage with the brand.”

Available in-stores across grocery as well as Iceland, Ocado and Amazon from now (T&Cs apply*), the on-pack promotion will run across Fruit Shoot’s 4x200ml (£2.25 RRP) and 8x200ml (£3.55 RRP) multipacks, in the brand’s Apple & Blackcurrant and Orange SKUs. The promotion will be supported by in-store Point Of Sale as well as a digital out-of-home campaign to maximise visibility and encourage engagement.

*Terms and Conditions

18+, UK. Promo Period: 00:00 05/10/26 to 23:59 06/12/26. Wrap Up Period: 00:00 07/12/26 to 23:59 24/01/27. Purchase, UK bank account and mobile phone necessary. Retain promotional packaging and proof of purchase. To enter, purchase a promotional Fruit Shoot multipack and text WISH plus the 4-digit code printed under the flap of the cardboard outer packaging to 60163. Standard network rates apply. 141 cash prizes available to be won via weekly, final and wrap up draws: 1 x £5,000 Final Draw prize; 45 x £100 weekly prizes; 90 x £50 weekly prizes ; and 5 x £100 Wrap Up Draw prizes. Entries received during the Wrap Up Period will only be entered into the Wrap Up Draw. Max 1 entry per person/mobile number/week. Full T&Cs and exclusions: www.promotionterms.co.uk/fruitshoot. Promoter: Britvic Soft Drinks Ltd. Subject to availability.